DECKER
Pizza oven + griddle for your grill top
Timeframe: 10wk
wk 1-2: user research
wk 3-4: insight building + sketch + rough mock up
wk 5-6: CAD (Solidworks) + refined mock up + user test
wk 7-9: 3D fabrication (3D print + paint job)
wk 10: rendering (Keyshot)
Key skills:
#market analysis #proof of concept #design for manufacturing
In collaboration with:
to bolster social engagement around outdoors eating and entertaining
What do consumers dislike about their cookouts?
Interviews and forum surveys revealed the following:
1. There is always one "grill master" who is too busy grilling.
2. Same old grill recipes leave much to be desired.
3. Conversations are constantly interrupted.
Who are the target consumers?
Based on the user interviews and 2023 Inspired Home Show statistics:
1. Age between 25-44
2. Holds seasonal barbecue (party of 3-6)
3. Actively celebrate life events and gifting
4. Enjoys home cooking
Could we reimagine grills to become more active, collaborative spaces?
Competitive landscape from the consumers' point of view
After analysing the outdoor kitchen products with consumers, I decided to venture into the
cookout accessory
around $100-$150
that could bring more collaboration.
How was it done?
Stacker concept responded well to the consumers' demand for versatility and human engagement. Moreover, its simple form effectively communicated its role and perfectly blended in with the pre-existing grills such as Weber.
Thinking, measuring, and making in 3D provided valuable insights on ergonomics, safety, and design for manufacturing. 5 differently sized shells and 14 sets of different handles were modelled and tested.
Introducing DECKER
Grill & enjoy together
Collaborate with your party on more than your good old barbecue by sharing awesome pizza recipes.
On a grill or a fire pit
While Decker is inspired from kettle grills, it can host a perfect cookout on almost any open fire. Also, extra colours and the reversible griddle top allow extra fun and cooking methods.
It's simple but powerful
I resolved the technical question around the heat convection with lateral researches with similar market products and studies. Heat convection allowed simple but powerful solution for Decker.
Safety, of course
As mentioned, 14 handles were designed and tested. Achieving trustworthy safety feature was a big challenge by itself. The hand guard and coil handle offer afforable yet elegantly distrubutes heat and prevents any accidental contact with the hot shell.
