AEROPACK

Backpack saving motorcyclists' lives

Timeframe: 6wk
wk 1-2: user research
wk 3: insight building + ideation
wk 4-5: sketch + CAD (Rhino)
wk 6: visualisation (Keyshot)
#advanced surface modelling #rendering #sketching

My friend nearly died.

About 2000 motorcyclists lose lives in fatal crashes annually.

I surveyed sports riders and commuters who ride motorcycles and scooters daily. All of them emphasized a need for extended back protection.

A Missing Market

While there are many motorcycle backpacks, there's a clear lack of proper hard-shell backpacks. Hard shell backpacks are exceptional at handling impact and preferred by sports bikers.

What if DUCATI made a Hard-Shell Back Pack?

The company has millions of enthusiastic fans who are riders. Such product can become a meaningful accessory and tribute for them.

Advanced Rhino 3D Surfacing

Advanced level 3D surface modelling was critical in forming curvaceous and ergonomic surfaces. The model needed the perfect surfacing to show off the finest material details.