DECKER
Pizza Oven + Griddle for your grill
Timeframe: 10wk
wk 1-2: user research
wk 3-4: insight building + sketch + rough mock up
wk 5-6: CAD (Solidworks) + refined mock up + user test
wk 7-9: 3D fabrication (3D print + paint job)
wk 10: rendering (Keyshot)
#market analysis#proof of concept #design for manufacturing
What do Consumers Dislike about their Cookouts?
Interviews and forum surveys revealed the following:
1. There is always one "grill master" who is too busy grilling
2. Same old grill recipes leave much to be desired
3. Conversations are constantly interrupted
Who are Target Consumers?
Interviews and forum surveys revealed the following:
1. Age between 25-44
2. Holds seasonal barbecue (party of 3-6)
3. Actively celebrate life events and gifting
4. Enjoys home cooking
Market: Cookout Accessory around $100-$150
Competitive landscape from consumers' point of view revealed an opportunity in the cookout accessory market. Price point is decided based on the gift giving and leisure trend of our target consumers.
Finding the Ideal Accessory
Stacker concept responded well to the consumers' demand for versatility and human engagement. Moreover, its simple form effectively communicated its role and perfectly blended in with the pre-existing grills such as Weber.
Introducing Decker
Grill and Enjoy More Together
Collaborate with your party on more than your good old barbecue by sharing awesome pizza recipes.
On a Grill or a Fire Pit
While Decker is inspired from kettle grills, it can host a perfect cookout on almost any open fire. Also, extra colors and the reversible griddle top allow extra fun and cooking methods.
Simple but Powerful
I resolved the technical question around the heat convection with lateral research with similar market products and studies. Heat convection allowed simple but powerful solution for Decker.
Safety, Of Course
As mentioned, 14 handles were designed and tested. Achieving trustworthy safety feature was a big challenge by itself. The hand guard and coil handle offer affordable yet elegant method to distribute heat and prevent any accidental contact with the hot shell.
