TOCCO
Capsule free espresso machine for a niche but valid market
Timeframe: 10wk
wk 1-2: user research
wk 3-4: insight building + sketch + CAD
wk 5-6: CAD (Fusion 360 + Rhino) + rough mockup + user test
wk 7-9: 3D fabrication (3D print + carpentry + paint job)
wk 10: rendering (Keyshot) + video filming
#physical prototyping #proof of concept #design for manufacturing
A niche but valid market
For those who want that one perfect personal espresso... but have constraints
We asked those who want that one perfect personal espresso. Their ages vary from 22 to 50. Below is their common feedback.
Single use coffee pods are common but unsustainable.
Takeout coffee is expensive and difficult to find personal flavors.
We need a way to start from the beans.
Regarding personal coffee, 11 interview participants revealed 3 pain points
1. Consumers sacrifice quality for convenience
2. Artisan coffee is complex + time consuming
3. Consumers feel a lack of coffee community
We ventured into a single serve coffee machine that roast + grind + brew to fulfil consumer demand for convenience, perfection, and empowerment.
How was it done?
Our research showed "air fry" roasting 1 serving or 20g of beans would take around 5 minutes.
TOCCO brings convenient roast + grind + brew of any beans in any style to the consumers without using single-use pods.
TOCCO delivers a short but engaging moment.
No other coffee machines provide a complete roast to brew process conveniently with a style.
We visited and studied color and style trends from retailers like Willams Sonoma and home designers like Ferguson.
Glacier is a blend of baby blue and turquoise that complements style-forward customers.
Porcelain is a warm and smooth white for those who enjoy neutral and calm.
Onyx is a contemporary take on black for customers who seek sleekness and modernity in their homes.
Our online marketplace connects fair trade coffee farms to a consumer community.
TOCCO is a new system concept for single serve coffee rituals.
Special thanks to my project partners, OWEN GIESE, UW DESIGN, and ANVIL STUDIO