All-in-One Coffee Maker
Timeframe: 10wk
wk 1-2: user research
wk 3-4: insight building + sketch + CAD
wk 5-6: CAD (Fusion 360 + Rhino) + rough mockup + user test
wk 7-9: 3D fabrication (3D print + carpentry + paint job)
wk 10: rendering (Keyshot)+ video filming
#physical prototyping #proof of concept #design for manufacturing
We asked those who want that one perfect personal espresso. Their ages vary from 22 to 50.
Regarding personal coffee, 11 interview participants revealed 3 pain points:
1. Consumers sacrifice quality for convenience
2. Artisan coffee is complex + time consuming
3. Consumers feel a lack of coffee community
We created an affinity map based on the interviews and market studies. This helped us untie complex user journey around a cup of coffee.
We found that "air fry" roasting 1 serving or 20g of beans takes around 5 minutes. We designed convenient roast + grind + brew of any beans in any style.
We visited and studied color and style trends from retailers like Willams Sonoma and home designers like Ferguson.
Blend of baby blue and turquoise that complements style-forward customers.
Warm and smooth white for those who enjoy neutral and calm.
Contemporary take on black for customers who seek sleekness and modernity in their homes.
We wanted to take the personal experience further with an online marketplace that connects fair trade coffee farms to a consumer community.
